Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. It is a concept that focuses on integrating various departments within an organization to accomplish its strategic goals. Our consultants are experts at helping your organization manage the rapid change and complexities inherent in meeting today’s ever-changing needs of the stakeholders. We can help you create a comprehensive strategic plan, key performance indicators, with an accompanying monitoring and evaluation framework to help you track progress towards set goals and objectives.

Our proven participatory strategic planning approaches leverage input from key decision makers within the organization, and interviews and discussions with key stakeholders to develop the strategic plan and align organizational objectives for optimal organizational results. In addition, we will align the strategy with industry standards and best practices to ensure your success. At Virgon Africa, we recognize that a good strategy drives focus, accountability, and results. Over the years, our clients have benefited from our participatory strategic planning processes in the following ways;

• Providing a clear direction to employees and leadership
• Unifying all staff with a shared vision and objectives
• Enabling better decision making
• Enabling effective allocation of resources
• Establishing a competitive advantage
• Aligning and focus all areas of the organization to achieve its vision and goals
• Enabling organizations to track progress and take decisive action to get back on track

The balanced scorecard (BSC) is a strategic planning and management system that facilitates organizations to communicate and align around strategy, prioritize, and measure performance. At Virgon Africa, we enhance organization alignment through strategy using the strategy map, performance measures and targets, and initiatives. We help our clients cascade the corporate-wide scorecard (referred to as Tier 1) down to first business units, support units or departments (Tier 2) and then teams or individuals (Tier 3). We have supported businesses, governments, and nonprofit organizations to use the balanced scorecard system to:

• Break down intangible strategic vision into specific, actionable steps
• Communicate what they are trying to accomplish
• Get everyone focused on strategy – by aligning day-to-day work with strategy
• Prioritize projects, products, and services
• Choose measures that help organizations achieve tangible results.

Virgon Africa works with clients to enable them view the organization from four interconnected perspectives, and to develop objectives, measures (KPIs), targets, and initiatives (actions) relative to each of these points of view:

• Financial: often renamed Stewardship or other more appropriate name in the public sector, this perspective views organizational financial performance and the use of financial resources
• Customer/Stakeholder: this perspective views organizational performance from the point of view the customer or other key stakeholders that the organization is designed to serve
• Internal Process: views organizational performance through the lenses of the quality and efficiency related to our product or services or other key business processes
• Organizational Capacity (originally called Learning and Growth): views organizational performance through the lenses of human capital, infrastructure, technology, culture and other capacities that are key to breakthrough performance.

The success of every business depends on its ability to grow sustainably and consistently over time. Our business development (BD) services assist organizations to adjust in a rapidly changing marketplace and or customers’ needs. Our team provides a range of customized, scalable business development services. We tailor our solutions to the needs of our clients to help them solve problems, mitigate risks, and make the most of opportunities. Virgon Africa works with the clients’ team to identify, nurture and acquire new clients and business opportunities to drive growth, profitability and customer satisfaction. Our team of business development experts work closely with your key decision-makers to identify areas in which improvement is needed, and create structured business growth plans that set your organization on a path to success in your market. We work with our clients to develop business ideas, undertake feasibility studies, establish procedures for establishing and expanding businesses, identify sources of financing, develop marketing techniques, and establish training opportunities, among others.

Organisations in an uncertain and disrupted global environment are facing unprecedented complex challenges. Organizational Development (OD) is a crucial element that organizations must pay attention to, especially in today’s world known for Volatility, Uncertainty, Complexity and Ambiguity (VUCA). At Virgon Africa, we facilitate organisational success, by aligning structural, cultural and strategic realities of work to respond to the needs of an ever-evolving business climate. Our multifaceted team of expert trainers and organizational consultants navigate you through the complex evolution of your organization, whether your challenges are related to performance, culture, or merger and acquisition. Our organizational development services include:

• Organisational Capacity Assessment
• Organizational Culture
• Organisational Change management initiatives
• Leadership Training and Development
• HR processes and Frameworks

Our team of industry specialists can address your marketing needs from strategy through execution and performance evaluation. We help you achieve sustainable, organic growth by putting your customers at the center of your company’s sales and marketing strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint. We don’t just help your organization develop a rock-solid strategy; our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion. Our services include the following:

• Market Assessment
• Product Development
• Brand Strategy
• Digital Marketing
• Green Growth

Development is a communicative process. At Virgon Africa, we recognize the critical role communication can play in empowering people to influence the decisions that affect their lives. Communication for Development (C4D) is a tool for social and political transformation. It promotes participation and social change using the methods and instruments of interpersonal communication, community media, and modern information technologies. We have employed C4D tools to strengthen our clients’ development interventions through enhanced participation of local people, greater responsiveness, accountability, and transparency for improved delivery of public services. More than just a strategy, C4D is a social process that promotes dialogue between communities and decision makers at local, national and regional levels. We use C4D communication tools to help our clients understand their targeted audience’s knowledge, attitudes and practices around development issues. We offer the following C4D services:

• Strategy Development
• Capacity-Development
• Behaviour and Social Change
• Research, Monitoring and Evaluation